Forex Grey Label Solution is one of the low-cost solutions for people who want to start their own forex brokerage business but should you really subscribe to them as aspiring forex brokers or go with fx white label solutions instead?
We will answer them all in this blog.
Let’s get started!
Most aspiring forex brokers are either not too sure of the success of their start-up forex brokerage business or running short of funds or maybe both! So they want to test their business plan at a low investment which we must say is a sound strategy
Grey Label Forex Solutions are also called co-branded fx brokerage solutions and are usually offered by Forex White Label license holders.
Technically the Forex Grey Label Solution is an Introducing Brokers account that use the brand of a Forex White Label only. Grey Label Forex Brokers operate under the umbrella of a White Label Broker and use their brand.
A grey label forex broker may use their own brand as well on their brokerage website, broker CRM, and traders room but the trading terminal will have the logo and brand of the original white label broker.
Forex GREY Label Solution Cost
While most popular White Label solutions in the market can cost USD 3000-5000 in setup fees and USD 3000 as monthly charges. FX Grey Label Solutions that comes with just the Manager can cost you as low as USD 800 per month that too without any setup fee!
A turnkey Forex Grey Solution can cost you Set up fee of USD 500 & monthly charges of USD 1500.
A turnkey Grey Label Forex Solution usually comes with similar brokerage software and tools that come with a Forex White Label Brokerage solution like Broker CRM, Traders Room, Affiliate Module, PAMM, MAMM Software, Payment Gateway, Liquidity Providers, Forex Website, etc.
Now you see the difference in cost between a forex white label solution and a grey label forex solution!
The lower cost makes it very lucrative for a successful Introducing Broker aka IB to take the leap and start small with Forex Grey Label solution. This helps them to check the waters first and see if they can really get the scale needed for a fully branded Forex White Label Brokerage.
The legality of Forex Grey Label Brokerage
A very important disclaimer here is that we are not legal experts and cannot advise you on the legality of a Grey Label Forex Brokerage Business.
What we do know is popular forex trading software developer companies don’t like its White Label Brokers Selling Grey Label Solutions.
They have very valid concerns which are listed below:
1. Credibility
When you subscribe to any Forex White Label Solution, a KYC is done with the parent company that has developed the Fx trading software. They need to know who is taking the license and legal standing of the key person along with the business for statutory compliance reasons..
In the case of the Grey Label Forex License which is given by a White Label Broker as an IB, no KYC is done with the parent company. And at times White Label Brokers too don’t do extensive KYC of people taking Grey Label Forex Solution from them.
This puts the reputation of both white-label brokerage and the parent company at stake. Since the brands of the parent company and White Label Broker are exposed, any wrongdoing or scam done by Grey Label Forex Broker can severely affect their brand equity.
Trust us, we have seen it happening more often than you can imagine and the reason is simple; the cost of Forex Grey Label Solution is too low that anyone can try it and they use someone else’s brand so nothing much is at their stake.
They are anyways trying their hands at the forex brokerage business without much exposure. They carry a much higher probability of committing mistakes and fraud in the worst cases knowing there are little to no consequences for them.
2. Revenue Loss
When someone takes a Forex Grey Label solution from a White Label Broker, the parent gets nothing and that’s a significant revenue loss for them. It’s as simple as that.
They get fixed monthly charges of USD 3000 from every Forex White Label broker. Why would they like to lose a prospective client that they could have earned money?
CONCLUSION
If a Forex Grey Label Brokerage business fails, it will take a couple of thousands of US dollars and you know it didn’t work. You can go back to marketing the big Forex Brokerage business or move on with something different.
After all start-up businesses have a similar probability of success and failure as any other business venture.
If you succeed with a Forex Grey Label Brokerage, you are now set for the big leap. You know your market, your clients, the dynamics of brokerage operations, and a tried and tested revenue model.
Do check with your grey label forex solution provider what kind of manager and admin accesses you will get. You may want to get the turnkey forex grey label solution that includes the manager access, broker CRM, traders room, website, IB & Affiliate module, A Book, B Book C Book, payment solution, etc.
Run the brokerage at a small scale for a couple of months, save the money, and when you feel confident about the sustained business from existing clients and new clients acquisition, take the big leap and go with a fully branded Forex White Label Solution like Soft-FX, cTrader White Label, Ninja Traders etc.
DISCLAIMER: Before going with a Forex Grey Label Solution, you must consult your legal advisor to understand the legal implications so that you understand the legality of such a business venture especially in the region you operate your business in.
Wish you all the best.