Forex Broker CRM is the backbone of every forex brokerage business. You manage your entire brokerage business with the help of your Broker CRM Software.
Forex Broker CRM Software is the solution that helps forex brokers with the management of their end-to-end brokerage operations right from Lead Management, Sales & Marketing to customer onboarding, KYC, AML Check, Account Type Allocation, Deposits & Withdrawals, Margin & Exposure, Risk Management, etc.
A well-designed Broker CRM is a complete one-stop solution that lets brokers and their team manage the brokerage business on the go!
How does a Forex Broker CRM work?
A Forex Broker CRM is actually an extension to different functions of your trading software.
Say, for example, if you are using MT4 or MT5 White Label Solution, it comes with MT4 or MT5 Manager and MT4 or MT5 Trading Terminal.
MT5 Manager helps you as a broker to manage customers like account creation, margin and balance allocation, placing orders, risk and exposure management, etc.
MT4 or MT5 Trading Terminal is for your clients or traders where they can see the entire trading instrument with live price quotes, their balances, available margin, charting tools and indications for analysis and place orders, live P&L, Trade Book, etc.
All the MT4/MT5 Manager functions can be integrated with a software or cloud solution with the help of MT4/MT4 Manager API. It helps as a bridge between the MT4/MT5 Manager and Forex Brokerage CRM.
With Manager API you get the flexibility to create your own modules and generate reports the way you want.
You do need a live and active MT4/MT5 Manager Account that comes with an MT4/MT5 White Label solution.
Parts of Forex Broker CRM Software or Solution
There are 2 major parts of a Forex Broker CRM Software or Solution;
- Client Area or Traders Room
- Partners Area
- Broker back-end or CRM Admin
Client Area or Traders Room
This is clients or forex trader’s front where they manage their account, deposit funds, can see the order book and trading journal etc. A Traders Room or Traders Cabinet typically has the following functions or modules:
- Sign Up or Registration Form
- KYC/AML documents upload
- Online Verification
- Select/modify the Account Type
- Payment Gateway to deposit funds
- Deposits, Balance, Margin statement
- Order Book
- Open Traders
- Live P&L
- Referral Link and earnings Reports
- Customer Support
When we hear the words “clients” or “traders” for a Forex Brokerage Business, we generally assume the traders that would sign up and trade with broker but that’s partly true.
A Forex Broker typically has traders and partners as their clients. Actually, partners are the subset of traders only but since they help with marketing and promotion, they are treated slightly differently.
A Forex Broker has Introducing Brokers, Forex Affiliates as their partners that help brokers in expanding the customer base. Most successful forex brokers have a great partner program that is specifically designed for Forex IBs & Affiliates.
In fact, Forex IBs and Affiliates are at the core of their marketing and promotion strategy.
The Forex Brokers rewards their IB and Affiliate partners in different ways like:
- No of account opening
- Revenue Sharing
- Milestone achievements etc.
A robust Forex Brokerage Software enables partners to:
- Sign Up or Register as partners
- Terms & Conditions
- Clearly defined rewards and compensation structure
- Referral or Affiliate Link Generator
- Reports of total clients introduced by the partner
- Revenue earnings and other milestones
- Timely disbursement of compensation
Broker back-end or CRM Admin
The broker back-end or CRM Admin area is the place where everything comes along for a forex brokerage. It has the following components:
- Dashboard to show highlights like No of Traders, No of Partners, Exposure, Total Deposits and Withdrawals etc.
- Marketing & Promotions Campaigns highlights
- Lead Management
- Customer Onboarding; KYC/AML Check, Documents Check etc.
- Deposits & Withdrawals
- Partner Management
- Total Pay-ins and pay-outs
- Role Management (Sub-managers)
- Exposure Summary
- P&L Reports
- Risk Management Tools
Modes of Forex Broker CRM and which one is best for you?
Desktop Forex Broker CRM Software (Windows & iOS)
Well Desktop Forex Broker CRM Software is the traditional and conventional mode to get the forex CRM for your brokerage. Most of these desktop broker software comes for Windows, Linux, and iOS.
One of the challenges with this desktop software is that they need specific software and hardware configuration which most of the time are in order but sometimes you need to upgrade the software or hardware just to accommodate the Broker CRM Software’s requirement.
Another challenge is the regular updates in software which at times is time taking and may require you to restart your system. At times you are not allowed to work on your system while updates are running.
For your Forex Broker CRM developer, it’s a daunting task to replicate all the updates and changes to different systems like Windows, Linux, iOS, etc.
Forex Broker CRM Mobile App (Android & iOS)
Forex Broker CRM Mobile App for both Android & iOS comes very handy for brokers, their team, partners, and clients. Everyone can access their favorite modules on the go.
There are a couple of challenges like although Broker CRM Mobile Apps are handy; they can’t accommodate everything that you get on desktop software. To access all the features, brokers, partners, and clients need to access desktop software only.
Again same as Desktop Software, for your Forex Broker CRM developer, it’s a daunting task to replicate all the updates and changes to different systems like Android & iOS. They all have different checks and protocols.
Then to everyone using these apps need to update the app every time there is an update. Trust us, with Forex Broker CRM, the updates are very frequent considering how dynamic the forex trading industry is.
Cloud Based Forex Broker CRM Solution
The cloud-based Forex Broker CRM Solutions are the best ones out there. Everyone can access the full features of the CRM & Traders Room.
One can access these web-based apps using all popular browsers.
They can be accessed on laptops, desktops, and mobile.
The updates can be done rapidly without end-users doing anything.
These cloud broker CRMs are very easy to use and not many machines depended unlike desktop software and mobile app.
Which one to go with Forex Broker Desktop Software, Mobile Apps and Cloud CRM?
Although most Forex Broker CRM Developers offer Desktop Software, Mobile Apps, and Cloud CRM there could be additional costs. If you get an option to choose anyone and pay for that option only; it’s a no-brainer that the cloud forex brokerage CRM is the best option for you to go with.
Forex Broker CRM Cost or Price
It’s obvious that different forex broker CRM developers charge a different price for these solutions depending on the features, cost they have incurred in development and kind of support they expect their clients would require.
When it comes to Forex Broker CRM Cost or Price there are mostly 2 components;
- Set Up Fee
- Monthly Fee
The lowest Forex Broker CRM Cost or Price that we have seen being offered at USD 500 as a set-up fee and USD 500 in monthly charges.
Its always advisable to contact 2-3 different broker CRM providers and get their features list, and cost structure. Always ask for a DEMO and see how their CRM fits your requirement.
Remember, there always is the scope of price negotiation. Try your best to get the lowest possible price.