If you are planning to start your own forex broker business you must know that Forex Broker CRM is the backbone of every forex brokerage business operation. You can efficiently manage your entire FX brokerage business with the help of good Broker CRM Software.
Forex Broker CRM software is a specialized customer relationship management system designed specifically for forex brokerage businesses. It serves as a comprehensive solution that enables brokers to manage various aspects of their business operations efficiently right from lead generation and traders onboarding to delivery of trading solutions.
Forex Broker CRM Software is the solution that helps forex brokers with the management of their end-to-end brokerage operations right from Lead Management, Sales & Marketing to customer onboarding, KYC & AML Check, Trading Account Type Allocation, Deposits & Withdrawals, Margin & Exposure, Risk Management, P&L Reports, regulatory compliance reports, etc.
A well-designed Forex Broker CRM is a complete one-stop solution that lets brokers, their teams, and their IB & affiliate partners in managing the brokerage business on the go!
In this article, we will explain in depth the different aspects of a state-of-the-art forex broker CRM which will enable you to choose the best CRM for your Forex Brokerage business.
Let’s begin!
Table of Contents
Key features and functions of a Forex Broker CRM software
Lead Management
The CRM allows brokers to effectively track and manage leads, from initial contact with trader clients to conversion, ensuring efficient follow-ups and nurturing of potential clients.
It keeps proper track of when the user showed interest, when was he contacted first, follow-ups, reminders, marketing material, and closure, etc.
Customer Onboarding
Forex trading involves lots of regulations and compliance like KYC, Anti-Money Laundering/Combating the Financing of Terrorism (AML/CFT) in many jurisdictions.
It facilitates the smooth onboarding of new clients by providing tools for KYC (Know Your Customer) verification, AML (Anti-Money Laundering) and Combating the Financing of Terrorism (CFT) checks, and document management.
Account Management
The CRM software assists brokers in managing customer accounts, including account creation, allocation of account types, and monitoring of margin, balance, and exposure.
This is a very critical part as it helps you manage what kind of trading access including currency pairs, margins, spread, charges, etc a particular trader is provided with.
Trading Platform Integration
Integration with trading platforms, such as enables brokers to perform various trading-related functions, including order placement, risk management, and exposure monitoring.
Most of these trading platforms are not that user-friendly especially when it comes to accessing different reports.
A good Broker CRM shows the simplified version within a few clicks to traders.
Deposits and Withdrawals
FX Broker CRM seamlessly integrates with different payment methods including payment gateways, wallets etc.
It streamlines the process of handling client deposits and withdrawals, providing transparency and efficiency in managing financial transactions.
Reporting and Analytics
It offers comprehensive reporting and analytics capabilities, allowing brokers to generate customized reports, track key performance indicators like total clients, active clients, P&L, settlements, etc., and gain insights into their business operations.
Partner Management
All Forex brokerage businesses rely heavily on the partners such as IBs and Affiliates to bring new trader clients to the platform and help them expand into new geographies.
The CRM software includes functionalities to manage partnerships, such as introducing brokers and affiliates, tracking referrals, and facilitating revenue-sharing models.
Customer Support
If you want your broker business to grow and expand by leaps and bounds, you must provide great customer support.
All good forex broker CRMs include customer support tools, such as ticketing systems, live chat, etc to provide timely assistance and enhance client satisfaction.
Modules of Forex Broker CRM Software or Solution
There are 3 major modules of a Forex Broker CRM Software or Solution;
- Client Area or Traders Room
- Partners Area
- Broker back-end or CRM Admin
1. Client Area or Traders Room
This is clients or forex traders’ front where they manage their accounts, deposit & withdraw funds, can see the order book and trading journal, etc.
A Traders Room or Traders Cabinet typically has the following functions or modules:
- Sign Up or Registration Form
- KYC/AML documents upload
- Online Verification
- Select/modify the Account Type
- Payment Gateway to deposit funds
- Deposits, Balance, Margin statement
- Order Book
- Open Traders
- Exposure
- Live P&L
- Referral Link and earnings Reports
- Customer Support, etc.
2. Partners Area
When we hear the words “clients” or “traders” for a Forex Brokerage Business, we generally assume the traders that would sign up and trade with a broker but that’s partly true.
A Forex Broker typically has traders and partners as their clients. Actually, partners are the subset of traders only but since they help with marketing and promotion, they are treated slightly differently.
A Forex Broker has Introducing Brokers and Forex Affiliates as their partners that help brokers in expanding the customer base. Most successful Forex brokers have a great partner program that is specifically designed for Forex IBs & Affiliates.
In fact, Forex IBs and Affiliates are at the core of their marketing and promotion strategy.
The Forex Brokers reward their IB and Affiliate partners in different ways:
- Deposits Volume
- Number of account opened
- Revenue Sharing
- Milestone achievements etc.
A robust Forex Brokerage Software enables partners to:
- Sign Up or Register as partners
- Terms & Conditions
- Clearly defined rewards and compensation structure
- Referral or Affiliate Link Generator
- Reports of total clients introduced by the partner
- Revenue earnings and other milestones
- Timely disbursement of compensation
- Support
3. Broker back-end or CRM Admin
The broker back-end or CRM Admin area is the place where everything comes along for a forex brokerage. It has the following components:
- Dashboard to show highlights like No of Traders, No of Partners, Exposure, Total Deposits, and Withdrawals, etc.
- Marketing & Promotions Campaigns highlights
- Lead Management
- Customer Onboarding; KYC/AML Check, Documents Check etc.
- Deposits & Withdrawals
- Partner Management
- Total Pay-ins and pay-outs
- Role Management (Sub-managers)
- Exposure Summary
- P&L Reports
- Risk Management Tools
Modes of Forex Broker CRM and which one is best for you?
Like most of the popular software, all great forex broker CRM is delivered by all of the following 3 modes:
1. Desktop Forex Broker CRM Software (Windows & iOS)
Well Desktop Forex Broker CRM Software is the traditional and conventional mode to get the forex CRM for your brokerage. Most of these desktop broker software comes for Windows, Linux, and iOS.
One of the challenges with this desktop software is that they need specific software and hardware configuration which most of the time are in order but sometimes you need to upgrade the software or hardware just to accommodate the Broker CRM Software’s requirement.
Another challenge is the regular updates in software which at times is time taking and may require you to restart your system. At times you are not allowed to work on your system while updates are running.
For your Forex Broker CRM developer, it’s a daunting task to replicate all the updates and changes to different systems like Windows, Linux, iOS, etc.
2. Forex Broker CRM Mobile App (Android & iOS)
Forex Broker CRM Mobile App for both Android & iOS comes in very handy for brokers, their teams, partners, and clients. Everyone can access their favorite modules on the go.
There are a couple of challenges although Broker CRM Mobile Apps are handy; they can’t accommodate everything that you get on desktop software. To access all the features, brokers, partners, and clients need to access desktop software only.
Again same as Desktop Software, for your Forex Broker CRM developer, it’s a daunting task to replicate all the updates and changes to different systems like Android & iOS. They all have different checks and protocols.
Then everyone using these apps need to update the app every time there is an update. Trust us, with Forex Broker CRM, the updates are very frequent considering how dynamic the forex trading industry is.
3. Cloud-Based Forex Broker CRM Solution
The cloud-based Forex Broker CRM Solutions are the best ones out there. Everyone can access the full features of the CRM & Traders Room.
One can access these web-based apps using all popular browsers. They can be accessed on laptops, desktops, and mobile.
The updates can be done rapidly without end-users doing anything.
These cloud broker CRMs are very easy to use and not many machines depended on desktop software and mobile app.
Which one to go with Forex Broker Desktop Software, Mobile Apps, and Cloud CRM?
Although most Forex Broker CRM Developers offer Desktop Software, Mobile Apps, and Cloud CRM there could be additional costs. If you get an option to choose anyone and pay for that option only; it’s a no-brainer that the cloud forex brokerage CRM is the best option for you to go with.
Forex Broker CRM Cost or Price
It’s obvious that different forex broker CRM developers charge a different price for these solutions depending on the features, cost they have incurred in the development, and kind of support they expect their clients would require.
When it comes to Forex Broker CRM Cost or Price there are mostly 2 components;
- Set Up Fee
- Monthly Fee
The lowest Forex Broker CRM Cost or Price that we have seen is offered at USD 500 as a set-up fee and USD 500 in monthly charges.
It’s always advisable to contact 2-3 different broker CRM providers and get their features list, and cost structure. Always ask for a DEMO and see how their CRM fits your requirement.
Remember, there always is a scope of price negotiation. Try your best to get the lowest possible price.
CONCLUSION
In conclusion, a Forex Broker CRM Software plays a vital role in managing the end-to-end operations of a forex brokerage business. It serves as the backbone, enabling efficient lead management, sales and marketing, customer onboarding, risk management, and more.
A well-designed Forex Broker CRM consists of different components, including the client area or traders room, partners area, and broker back-end or CRM admin. The client area empowers traders to manage their accounts, make deposits, access trading tools, and view reports. Partners, such as introducing brokers and affiliates, also have their dedicated area for marketing and earning rewards based on their contributions. The broker back-end serves as the centralized hub, providing essential features like lead management, customer onboarding, partner management, and risk management tools.
Overall, selecting a reliable and feature-rich Forex Broker CRM Software is essential for streamlining brokerage operations, enhancing customer experience, and facilitating business growth in the dynamic Forex trading industry.
